Florida's Week Moves Off the Highway Junction and Back Onto North Main Street

All season, Tuesday in the Village of Florida has meant 10 a.m. to 4 p.m. where Route 17A meets Route 94, across from Quick Check, home to the Florida Farmers Market. Vendors sell vegetables, fruit, flowers, coffee, baked goods, mushrooms, spice mixes, soaps, pickles and Tupperware. The Master Gardeners and Warwick Valley Telephone set up every other week, according to the Warwick Advertiser.

That spot sits where two state routes meet, not on the village's Main Street. As the market winds down, the week moves back toward North Main Street. Most of what's left on the Chamber calendar between now and the holiday tree lighting happens there or a short drive out Pine Island Turnpike.

The Market's Last Tuesday Depends on Which Calendar You Read

The market's end date depends on which source you check. When the market opened with a ribbon cutting on June 23, the Warwick Advertiser reported that it would run every Tuesday from June through October. The Florida NY Chamber's market series page still lists Tuesdays on November 10, 17 and 24, with the same 10-to-4 hours.

The Chamber's market listing also gives different opening dates: a May 16 soft opening and a May 23 ribbon cutting. Before you head out on a Tuesday in November, check the market's own site at floridafarmersmarket.org or email [email protected], the contacts the market gave at its opening.

The junction itself won't stay quiet for long. In June 2025, Governor Hochul's office announced a $30 million, 14-mile rebuild of Routes 17A and 94. It covers resurfacing, drainage, pedestrian improvements and a roundabout, and completion is scheduled for summer 2027. The market spent this season at an intersection that is in the middle of a long redesign.

A Few Numbers Apart on North Main

The center of the off-season is North Main Street. Hudson Valley Atelier, the art and craft school founded by Carlise Azmitia, is at 21 N. Main St. Mattingly's Tavern is at 16 N. Main St. It serves American food and drinks, and its own site calls it a local tavern.

The village's most visible fall project is coming out of the Atelier. Azmitia is recruiting local businesses, and two teachers from Seward, Ms. Allen and Duquet, are organizing art students to paint holiday displays on shop windows around the village. The Chamber's listing says the goal is to make the village "the talk (and walk) of the town." The series is on the calendar for Fridays starting October 30, including Friday, November 6.

The market brought people to an intersection for produce. The window project brings them onto the sidewalks of the village, with businesses and students producing the displays together. Azmitia made a poster to recruit shops. The Chamber hasn't published a list of participating businesses, so the best way to find the finished windows is to walk North Main and look.

Tuesday Moves to the Evening

When the market's Tuesdays end, the day doesn't empty out. It moves to the evening and to North Main. Mattingly's Trivia Tuesdays run 6 to 8 p.m., and the Chamber's series page lists them every week through December 2026.

So Tuesday still has a fixed time on the village calendar. All summer it was 10 to 4 at the junction. Through the end of the year it's 6 to 8 at 16 N. Main St.

Out Pine Island Turnpike, a Store Built Around Its Calendar

For the rest of the week, the Chamber calendar leans on one address outside the village: Edenville General Store, at 240 Pine Island Turnpike. The store describes itself as a gathering spot with home-cooked deli food plus beer and hard cider.

The store spent this year reorganizing around that calendar. In June, the Warwick Valley Dispatch reported that owner Deb Walter was building a movable outdoor stage, about 20 feet by 9 feet, that can be moved around the property as the entertainment rotates. She also planned to replace the traditional hot-food menu with smoked brisket, pastrami, chicken and other specialty meats sold as prepared take-home food, drawing on the barbecue training she got in Marietta, Georgia. For car shows, concerts and other gatherings, she planned affordable buffets, including vegetarian and gluten-sensitive options.

"I'm reinventing myself right now," Walter told the Warwick Valley Dispatch.

According to the same Dispatch report, the store still sells coffee, tea, homemade ice cream, baked goods, fresh produce and everyday items, and it's still open seven days a week. The paper also reported that local orchards rely on Walter's smoked barbecue to serve their own visitors. Without a full hot-food kitchen, the store's evenings become its anchor, so its event calendar matters more than ever.

The Week, Laid Out

Here's the village week through December, built from the Chamber calendar and Edenville General Store's own posted schedule:

1. Tuesday, daytime: The Florida Farmers Market at Route 17A and Route 94, 10 a.m. to 4 p.m., on whichever November dates the market confirms.
2. Tuesday, evening: Trivia at Mattingly's Tavern, 6 to 8 p.m.
3. Thursday: Car & Bike Night at Edenville General Store from 4:30 p.m., per the store's schedule. The Chamber listed the October 29 car show from 4 to 7 p.m. and carries the series into its November and December calendars.
4. Friday: Trivia Night at Edenville General Store, 7 to 9 p.m. The Chamber lists it as "Edenville Trivia" in the same time slot.
5. Saturday: Open Mic at Edenville General Store, 7 to 10 p.m.
6. Third Sunday: The store's Music Showcase, 1 to 4 p.m. The Chamber calendar shows showcase dates on back-to-back Sundays, so check the store's schedule before you plan around a specific date.

The Chamber's November and December calendars also list recurring "Live at Cork Wine Bar" and "Live at Barrel 28" music nights.

In this lineup, the village has Tuesday night and the painted windows. Edenville has Thursday through Sunday. The farmers market, the one daytime event, is the one with an uncertain end date.

December 5, Around 4 p.m.

The calendar ends the season back in the village center. The Chamber lists the Holiday Tree Lighting for Saturday, December 5, 2026, from 4 to 4:30 p.m., and its own description says the lighting happens "around 4pm." By then the market will be done for the year under either calendar.

If you're in Florida or Edenville and following this stretch of North Main as closely as we are, The Sold Collective would be glad to compare notes on the windows, the new stage out on Pine Island Turnpike, or what the Route 17A/94 work means for your corner of the village. Book an appointment and come talk with us.